Christie’s essay made me look at the Westlake Dermatology billboards a little differently. Rather than a promise of beauty, what they seem to be selling is class.
I think you’re totally right. I’m always struck by those billboards, which I think are very well done for what I assume the goal is. Convey to the right people that they offer plastic surgery that will make you look better/younger without broadcasting that you got plastic surgery.
Christie’s essay made me look at the Westlake Dermatology billboards a little differently. Rather than a promise of beauty, what they seem to be selling is class.
I think you’re totally right. I’m always struck by those billboards, which I think are very well done for what I assume the goal is. Convey to the right people that they offer plastic surgery that will make you look better/younger without broadcasting that you got plastic surgery.